{"id":28,"date":"2026-10-09T20:31:34","date_gmt":"2026-10-09T20:31:34","guid":{"rendered":"https:\/\/amsky.co.uk\/index.php\/work\/am-stores\/"},"modified":"2026-10-09T20:31:34","modified_gmt":"2026-10-09T20:31:34","slug":"am-stores","status":"publish","type":"project","link":"https:\/\/amsky.co.uk\/index.php\/work\/am-stores\/","title":{"rendered":"AM Stores"},"content":{"rendered":"<p>AM Stores is an ecommerce business we own and run ourselves. The work covers the full journey: catalogue structure, product page design, checkout behaviour, delivery communication and the monthly decisions about what to improve next.<\/p>\n<h2>What it proves<\/h2>\n<p>That the studio understands ecommerce from the operator\u2019s side of the table \u2014 margins, stock, customer emails and all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing and operating our own WooCommerce store \u2014 catalogue structure, product pages, checkout and post-purchase communication.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-28","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/amsky.co.uk\/index.php\/wp-json\/wp\/v2\/project\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amsky.co.uk\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/amsky.co.uk\/index.php\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/amsky.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}